The Color of Money
OK, I like money as much as the next guy, but there's a lot of hype, expensive hype I might add, about this new peach colored $20 and the commercials I have experienced aren't saying anything new. The three things they keep emphasizing in all the ads I've seen are:
*The watermark � the faint image similar to the large portrait, which is part of the paper itself and is visible from both sides when held up to the light.
*The security thread � also visible from both sides when held up to the light, this vertical strip of plastic is embedded in the paper. �USA TWENTY� and a small flag are visible along the thread.
*The color-shifting ink � the numeral �20� in the lower-right corner on the face of the note changes from copper to green when the note is tilted. The color shift is more dramatic and easier to see on the new-design notes.
All three of these things were new the last time we updated the look of the bills. Really, the only difference now is the peach color. And the fact that the other denominations will have other colors.
So why all the cash being paid NOW to advertise??
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